Elevate Coffee to Rival Your Finest Dishes
Drive $100K+ Revenue through Siphon Mastery for High-End Pros
Is your coffee at the same level of excellence as your kitchen?
A thoughtful siphon program elevates the guest experience, creates new pairings, and drives revenue.
Let’s build the coffee program your restaurant deserves.
You wouldn’t settle for anything less, would you?
What Top Chefs Say
Viet Pham: “John’s one of the most amazing roasters I know. He introduced me to siphon coffee.”
Val Cantu: “John’s a coffee phenom—a refined vision.”
The Critical Role of Coffee in Restaurant Excellence
Single-Origin Siphon, Mastered
20+ years roasting rare lots—$30-$80/cup siphon at caffe d’bolla. I ran Viet’s Forage coffee—30%+ of his diners chose it. I craft yours to win.
How Your Michelin Starred Restaurant Is Leaving 50K+ on the Table
How I Build Your Coffee Program
Every Client Receives
My proven process assesses, recommends, and trains—delivering a coffee program that commands premium prices and guest loyalty.
● Pre-Strategy Call: I audit your setup (quality, water, equipment, cups, training, offerings, pricing). I source and test elite coffee, recommend upgrades (you pay). Recommend water filtration (you source).
● Grinder: Recommended (I source at cost +5%, or you source).
● Siphon Gear: Recommended for table-side, bar, or both (I source at cost +5%, or you source).
● Cups: Recommended by shape—Japanese vintage, modern, or custom (you source).
● Training Manual: Detailed guide provided.
● Menu & Pricing: Strategies developed.
Award-Winning Taste Utah Features My Siphon Process
Siphon Master
Elevate to legacy status: Access my rarest roasted lots, full siphon bar or table-side setup, gear included, custom cups if desired, espresso fine-tuned. 5 days on-site immersion, plus follow-up support.
● 5 days on-site hands-on training
● 1 extra day within 6 months (travel bundled)
● Rarest single-origin lots I roast
● Siphon gear perk (choose: 220V 3-unit beam heater, 3 halogen heaters, or 6 siphon pots with alcohol burners)
● Cups sourced by shape (Japanese vintage, modern, or custom).
● Espresso optimization
Outcome: Michelin buzz, $175,000+ revenue potential with pairings—your program’s pinnacle.
Siphon Apprentice
Sharpen for distinction: Limited roasting access, customized siphon, gear and cups available, espresso add-on. 3 days on-site to refine your edge.
● 3 days on-site hands-on training
● Roasting at a value based price. (limited to 6 spots)
● Brewing gear sourced at cost +5% (or source your own)
● Cups by shape (Japanese vintage, modern, or custom) if requested (you pay)
● Espresso recommendations/training: $1,000–$5,000 (within 3 days)
Outcome: Guests rave, $125,000+ revenue potential —your breakthrough moment.
Siphon Student
Launch with confidence: Elite coffee basics, siphon mastery, gear and cup guidance. 2 days on-site to build a strong foundation.
● 2 days on-site hands-on training
Outcome: Immediate impact, $50,000+ revenue potential —your confident start.
Coffee That Pays
30% of diners pick craft-brewed coffee. For 40 seats (80 covers/night): 30% × $20/cup × 5 days/week = $125K/year.
Pairings ($30–$80/cup) add even more—all from 20 years of real-world mastery.Let’s make your spot the next success story.
What Other Professionals Say
Jay Caragay: “Probably the best coffee operator in America today.”
Barney Northrup: “Best cup of coffee I’ve ever had in my life, hands down.” (Chef & Somm, Barrel & Stave)
Mary Malouf: “A cup of coffee I drank there will remain my Platonic ideal of the perfect cup.” (Salt Lake Magazine, March 11, 2012)
Chris Deferio: “John crafts a fine dining level experience… a culinary art.” (Keys to the Shop, Founder Friday)
See my Press
I’ve done this—your space makes it legendary. One spot opens soon. Act now.