Your Michelin Starred Restaurant Is Leaving 50K+ on the Table
This is The Coffee Program You Can’t Afford to lose.
If you are a Michelin-starred chef, restaurateur, or James Beard Award winner, this message is for you. Your restaurant represents the pinnacle of dining, where every detail matters. Yet, coffee is often overlooked—a missed opportunity to enhance the guest experience, create memorable moments, and drive revenue.
This is not about serving coffee as an afterthought. It is about presenting coffee as an integral part of your menu—crafted with the same precision and care as your dishes and wine pairings. A by-the-cup coffee program can transform your restaurant’s final impression into one that resonates with guests long after they leave.
John is a coffee phenom, what he is doing there is like a very refined vision of delicately curated coffee – Val Cantu, 2 Michelin Star Chef, Californios.
Elevate Guest Experience, Create Memorable Moments, and Drive Revenue
1. Elevate the Guest Experience
What It Is: A by-the-cup coffee program featuring farm-specific microlots or single varietals brewed with precision techniques like siphon brewing. These coffees are selected for their unique flavor profiles and complexity.
Why It Matters: Coffee is often the last impression your guests take with them. A poorly executed cup diminishes an otherwise exceptional meal, while a perfectly brewed cup reinforces your restaurant’s commitment to excellence and leaves guests eager to return.
2. Create Memorable Moments
What It Is: Whether brewed table-side or at a dedicated coffee bar visible to guests, the preparation process becomes part of the dining experience. Guests witness the craftsmanship behind each cup, creating a sense of connection and excitement.
Why It Matters: Guests value experiences that feel intentional and unique. Watching coffee brewed with care—whether at their table or at a beautifully designed coffee bar—adds an element of theater that enhances their emotional connection to your restaurant.
3. Drive Revenue
What It Is: Specialty coffees priced at $20+ per cup, with rare offerings reaching $30–$75 per cup, represent a high-margin addition to your menu.
Why It Matters: Premium coffee sales boost check averages without requiring significant additional resources. Guests are willing to pay for exceptional quality, increasing profitability while reinforcing your restaurant’s reputation for unmatched attention to detail.
How Each Element of a Thoughtful Coffee Program Benefits You
Farm-Specific Microlots and Single Varietals
What It Is: Coffees cultivated with precision at origin, designed for exceptional flavor rather than mass production. These are crafted ingredients that reflect the artistry of their producers.
Why It Matters: Offering rare and exclusive coffees elevates your restaurant’s reputation, aligning it with quality and attention to detail. This differentiation attracts discerning diners who value unique experiences.
Precision Brewing Techniques (e.g., Siphon Brewing)
What It Is: Brewing methods like siphon brewing provide control over flavor extraction while creating an engaging presentation—whether table-side or at a dedicated coffee bar visible to guests.
Why It Matters: The brewing process becomes part of the dining experience, captivating guests and reinforcing your commitment to craftsmanship in every detail.
Dedicated Expertise in Coffee Preparation
What It Is: A dedicated coffee expert ensures consistency in sourcing, brewing, and serving coffee that aligns with your restaurant’s vision and standards.
Why It Matters: Consistency builds trust with guests while elevating service quality. Every cup reflects your restaurant’s dedication to excellence.
Coffee Pairings with Food
What It Is: Curated coffee pairings complement specific dishes or desserts by enhancing flavors in both elements through intentional selection.
Why It Matters: Guests experience a seamless progression from start to finish, where every course feels deliberate and elevated—leading to higher satisfaction and repeat visits.
Proven Success at the Highest Levels
At Forage in Salt Lake City, I collaborated with Chef Viet Pham to implement a by-the-cup coffee program that matched the restaurant’s culinary excellence. “After talking to John and experiencing his coffee,” Chef Viet Pham shared, “I knew I had to work with him.”
The program increased sales while enhancing the guest experience through farm-specific microlots brewed using precision techniques like siphon brewing.
At my own caffé, Caffe d’bolla, I command $30–$75 per cup for my hand-brewed siphon coffees. This demonstrates that diners at the highest levels of fine dining are willing to pay premium prices for unmatched quality when it is executed to perfection.
Why This Matters to You
You strive for perfection in every dish that leaves your kitchen, every wine poured at your table, and every detail of service that defines your restaurant’s identity. Coffee should reflect this same philosophy—it is an extension of your commitment to excellence and an opportunity to exceed guest expectations at every turn.
Here’s what a by-the-cup coffee program can do for you:
Enhance Guest Experience: Leave guests with a final impression that matches the excellence of their meal.
Create Memorable Moments: Use table-side or coffee bar brewing as an engaging element of dining theater.
Increase Revenue: Capitalize on high-margin specialty coffees that boost check averages without significant resource investment.
Differentiate Your Brand: Align your restaurant with quality-driven practices that set you apart from competitors.
Build Consistency: Ensure every cup reflects the same level of care as every plate served.
Claim Your $50K+ Coffee Advantage Now
You’ve mastered every aspect of fine dining. Your Michelin stars prove it. But there’s a $50,000+ opportunity you haven’t seized: your coffee program.Craft a by-the-cup coffee service that matches your culinary excellence.
Here’s how:
- Source farm-specific microlots
- Invest in precision brewing techniques like siphon brewing
- Employ dedicated coffee expertise
The result?
A program that:
- Elevates your reputation for uncompromising quality
- Expands your culinary repertoire
- Drives substantial revenue growth
Your Michelin stars already attract discerning guests. A premium coffee program will keep them coming back and spending more.
Define the future of fine dining coffee. While others treat it as an afterthought, make it your competitive edge.
Take action now. Don’t let another day pass leaving this $50K+ on the table. Contact me today to implement your signature coffee program and set a new benchmark in culinary excellence.